Kakao Entertainment announced on the 21st that it will hold the "Leveling Up Alone: Arise from the Shadow" global event from the 19th to February 1st on Kakao Page and Kakao Webtoon to celebrate the global success of the animation season 2.
"Leveling Up Alone" (hereafter "Na Hon Rep") is Kakao Entertainment's representative intellectual property, gaining worldwide popularity and elevating the status of K-Webtoon. The narrative, in which the protagonist Sung Jin-Woo, once humanity's weakest, becomes the strongest hunter to save Earth, has captured the hearts of readers around the world with its high-quality artwork. The animation and game, produced in response to the original work's popularity, have also succeeded in the global market.
In particular, this season 2 animation achieved the number one spot for TV show viewership on Amazon Prime Japan immediately after its release on the 5th and reached the weekly TOP 10 in 11 countries on Netflix (according to FlixPatrol). It is generating initial reactions surpassing season 1, recording over 400,000 "likes" within just one day of the first episode's release on Crunchyroll, North America's largest animation platform.
Kakao Entertainment planned this event to strengthen communication with the original work's fans in light of its successful performance. Users who view the "Na Hon Rep" webtoon on Kakao Page and Kakao Webtoon will receive various prizes including "Na Hon Rep" KakaoTalk emoticons, a 30,000 won gift certificate to Baedal Minjok, and a 1,000 won cash lottery ticket.
A Kakao Entertainment official noted, "'Na Hon Rep' has established itself as an intellectual property representing not only Kakao Entertainment but also both domestic and international markets, and we will continue to communicate with fans through this event to strengthen ties with the original work."