LG Electronics recently announced on the 20th that it has added the commercial display advertising solution "LG DOOH Ads" to the LG Business Cloud. This solution offers business-to-business customers an opportunity to generate revenue through advertising along with display management.
LG DOOH Ads connects customized advertising without requiring operators of commercial displays, such as signage, to find advertisers separately, by simply setting conditions such as price, advertising area, and region in advance. Advertisements directly secured by customers can also be broadcast.
If customers add a separate paid service, the AI camera analyzes data on the gender, age, and behavior of the viewers of the advertisement to find the optimal advertisement among those available and provides a report analyzing the expected effects.
After establishing the LG Business Cloud last year, LG Electronics has been continuously expanding its market by supplying various solutions of the business cloud to diverse customers in North America, Central America, and Europe.
LG Electronics provided the specialized solution "LG Pro Centric Cloud" to "Grand Velas," which operates resorts in various parts of Mexico. This solution allows customers to provide personalized messages to guests in each room.
A leading telecommunications corporation in Spain and a well-known fast food franchise in the United States have also adopted the display remote management solution "LG Connected Care." Through this solution, notifications are sent via email if a screen error occurs. Furthermore, when transmitting content simultaneously to multiple displays, display settings can be adjusted all at once.
Additionally, the LG Business Cloud features various commercial display operation and management solutions, including the content management-specialized solution "LG SuperSign Cloud," which provides customized templates to assist in the creation and distribution of content, and "LG Pro Centric Stay" for short-term rental businesses like Airbnb.
LG Electronics will participate in the commercial display exhibition ISE 2025, held in Barcelona, Spain, on the 4th of next month, to conduct a session introducing the full lineup of the LG Business Cloud. Customers participating in the session who have certified their subscription to the business cloud platform will also receive a 50% discount coupon for subscribing to individual solutions.
Baek Gi-moon, vice president of LG Electronics' ID Division, noted, "By leading with the 'LG Business Cloud,' which provides total solutions optimized for commercial displays such as remote management and customized content distribution, we will offer differentiated value to global business-to-business customers."