LG Electronics announced on the 19th that it will launch the massage chair "LG Healing Me Object Collection Arte UP" on the 24th, which combines artificial intelligence (AI) with subscription services.
Arte UP offers personalized massage courses using AI technology and includes a subscription service that allows customers to choose a duration of 3 to 6 years. This massage chair implements delicate massage with massage balls that move in six directions: up, down, left, right, forward, and backward, all within a lounge chair design that emphasizes curves.
The AI course automatically executes based on the frequently used massage courses learned from the customer, and it also provides mind care and sleep care courses specialized in stress relief and inducing deep sleep. Additionally, it has been designed as a UP home appliance that allows new massage functions to be added via the LG ThinQ app, with enhanced convenience through low noise (approximately 35dB) and a wireless OLED remote control.
The subscription service includes the replacement of key components and free after-sales service in the 36th month, as well as product cleaning and operational inspection services. The shipping price is 3.29 million won, and the subscription fee for six years is 49,900 won per month.
LG Electronics recorded more than a 20% increase in sales compared to the previous year in the domestic massage chair market, which is valued at approximately 1 trillion won, based on sophisticated performance and differentiated services.
Jung Kwang-woo, head of living solution marketing, noted, "We will present a new customer experience through AI and subscription services."