On the 15th, Xiaomi Korea held its first press briefing since establishing its corporation and unveiled various new products under the vision of "innovation for all." Xiaomi stated it will build a customer-centric ecosystem based on ▲high quality ▲affordable prices ▲guaranteed services.
Founded in 2010, Xiaomi rapidly grew from the introduction of MIUI and entered the Fortune Global 500 corporations. Currently, it is the world's third-largest smartphone corporation in terms of sales for 17 consecutive quarters, operating a global AIoT platform that connects more than 860 million devices under the "Human x Car x Home" strategy.
During this briefing, a variety of new products were unveiled, including the Xiaomi 14T, Redmi Note 14 Pro 5G, Redmi Watch 5, TV Max 100, and Xiaomi Robot Vacuum Cleaner X20 Max.
The Xiaomi 14T is a premium smartphone developed in collaboration with Leica, equipped with high-end lenses and AI technology to provide a differentiated experience in photography and performance. The Redmi Note 14 Pro 5G features flagship technology with a 200MP camera, IP68 water and dust resistance, and a high-strength aluminum frame. The price for the 12GB+256GB model is 599,800 won, and for the 12GB+512GB model, it is 649,800 won.
The wearable device, Redmi Watch 5, offers a 2.07-inch AMOLED display, up to 24 days of battery life, and over 150 sports modes. Notably, it significantly extends battery life to 24 days, allowing continuous use of health management features such as sleep tracking. It has been enhanced for call quality and haptic feedback with dual microphones and a linear motor. It is available in three colors: silver gray, obsidian black, and lavender purple, with a price of 129,800 won.
The TV Max 100 supports a quantum dot display and Dolby Vision on a 100-inch large screen, maximizing immersion with a 144Hz refresh rate. The price is 2,998,000 won.
The Robot Vacuum Cleaner X20 Max is equipped with a powerful suction of 8,000Pa and a 40mm automatic extension mop arm, enabling thorough cleaning that reaches walls and furniture legs. It features automatic dust collection as well as the ability to wash the mop with 55°C warm water and complete hot air drying within 3 hours for easy maintenance lasting up to 75 days. It houses a 4L large-capacity water tank, allowing cleaning of spaces over 200㎡ in one go.
With a 120-degree wide-area structured light sensor and edge laser, it accurately detects and avoids low obstacles, automatically raising the mop 10mm to prevent it from getting wet when detecting carpet. Settings for cleaning mode and path can be managed through the "Mi Home" app, and voice control is also available via Amazon Alexa or Google Assistant. The price is 749,000 won.
Additionally, the wireless earphones "Redmi Buds 6 Lite" and a new power bank will also be released in Korea.
Xiaomi also announced the next-generation operating system HyperOS, which features a three-tier security system. This system enhances data protection and connectivity between devices, and is expected to be applied to more smart devices in the future.
Johnny Woo, president of Xiaomi Korea, noted, "Korea is an important market that quickly embraces innovative technology," emphasizing the intention to grow into a trusted brand with localized services and products.
All new products will be sequentially released starting January 15, and will be available for purchase at the official Xiaomi store as well as on Naver and Coupang.