Nexon announced on the 13th that it will donate a total of 3.4 billion won raised from the 'Nexon Hero Campaign,' conducted to commemorate its 30th anniversary, to the Nexon Foundation. The donation will be fully used for children's medical support programs.
The 'Nexon Hero Campaign,' which ran from Dec. 4 to 30 last year, was a user participation-based social contribution activity that raised funds by adding the total sales of the 'Nexon Hero Package' sold in 22 games to additional sponsorship funds. In particular, all packages sold out early, including 'Dungeon & Fighter,' which was sold out within 9 minutes of launch, resulting in the campaign ending ahead of schedule. The total campaign revenue was approximately 3.349 billion won, and Nexon raised a total of 3.4 billion won by adding extra sponsorship funds.
According to Nexon, users also reacted enthusiastically on the Nexon Play app and the Nexon Foundation's social media channels. Users sympathetic to the campaign posted purchase verification messages and voluntarily donated to children's medical facilities, spreading a positive donation culture. Additionally, the quiz event on the Nexon Foundation's Instagram received more than 1,000 comments, and an event video featuring child creator Chano-eul recorded 60,000 views, reflecting the high interest in the campaign, according to the company.
A Nexon official said, "We appreciate the active participation of users in the campaign held in honor of our 30th anniversary," and noted, "We will use the donation carefully for medical support programs aimed at ensuring a healthy future for children."