LG Electronics recently announced that it showcased a large number of digital signage at Atomic Golf, a massive cultural complex that opened in Las Vegas, where the world's largest home appliance and IT exhibition 'CES 2025' is being held.
Atomic Golf is a facility that combines an outdoor golf practice range with a sports bar, pub, and VIP lounge. It spans four floors, with the outdoor golf practice range alone covering an area of approximately 28,000 square meters, equivalent to four soccer fields.
LG Electronics installed various commercial display products, including the ultra-high-definition micro LED 'LG Magnit', indoor and outdoor light-emitting diode (LED) signage, throughout the facility according to space and purpose, such as in the parking lot, lobby, VIP room, and individual golf hitting bays.
Upon entering the lobby of the building with an open structure in the center, visitors first see a massive LG Electronics LED signage wall measuring 11.5 meters wide and 3.5 meters tall, filling an entire wall. This product supports 4K (3840×2160) resolution, delivering clear image quality even in the brightly lit space.
In the 4th floor VIP room, visitors can experience LG Electronics' 136-inch ultra-high-definition micro LED 'LG Magnit'. Guests can enjoy fast-paced sports events with the unique image quality and color expression of self-emissive displays.
The store features a total of 103 independent golf hitting zones from the 1st to the 4th floors. Various game information can be checked on a 49-inch 'LG digital signage' installed next to the hitting bays.
The LG digital signage is based on its own smart TV platform 'webOS', featuring bright image quality that remains clear even under direct sunlight, durability suitable for the desert environment of Las Vegas, and convenience with the ability to transmit high-definition images in UHD quality through a single cable, supporting internet, USB, and consolidation.
Brian Burkbeikler, senior vice president of Atomic Golf, noted, "Through our collaboration with LG Electronics, enhancing customer satisfaction with the diverse lineup and excellent performance of LG digital signage has established a stable operational network with a convenient management system and maintenance."