Kakao announced on the 13th that it will fully overhaul the Daum app for the first time in nine years, rolling out updates sequentially until the 19th of this month. The new Daum app is composed of four tabs: Home, Content, Community, and Shopping, aimed at enhancing personalized services and solidifying its position as a comprehensive content platform.
The Home tab provides lifestyle-related information such as weather, stock market, and fortune, along with personalized content feeds. In the content feed, users can explore interest-based content including Brunch Story, Daum Cafe, short-form, and news. The Content tab maintains the usability of the existing homepage and includes a variety of topic-specific content such as news from media outlets, shopping, Auto+, and Work IN.
The Community tab supports communication and interaction among users, while the Shopping tab offers recommended products, events, and shopping content. Users can also receive benefits through Kakao Pay points when checking in using 'Benefits Plus.'
Kakao is enhancing its AI-based personalized services and plans to gradually update by adding a 'short-form' tab. The new brand identity features a deep blue logo that symbolizes the integration of diverse content and opinions.