Hyundai AutoEver announced on the 13th that it has recruited Executive Director Kim Ji-hyun, formerly of Samsung SDS, as the head of its Digital Experience (DX) Center to enhance its digital experience (DX) strategy.
With this recruitment, Hyundai AutoEver plans to establish the DX Center to provide a consistent and excellent digital experience to various stakeholders, including customers, partners, and employees. DX encompasses customer experience (CX), user experience (UX), partner experience (PX), and employee experience (EX), and the DX Center aims to enhance Hyundai AutoEver's leadership in mobility technology and its global business competitiveness.
Executive Director Kim Ji-hyun will oversee DX-related tasks as the inaugural head of the DX Center, including establishing digital service strategies, strengthening domestic and international governance, and conducting data-driven quality assessments. Having worked at Samsung SDS for over 12 years, Kim Ji-hyun served as the head of the UX Group and the CX Executive Director, leading the development of customer-oriented processes and excellent quality CX services to enhance business competitiveness. She also has experience overseeing UX design quality in Cisco's WebEx UX team and establishing global DX strategies.
With 26 years of experience, Kim Ji-hyun has worked across various industries such as IT, manufacturing, and finance, achieving over 60 awards at the world's three major design awards (Red Dot, iF, IDEA) and is recognized for her international-level DX expertise, according to company officials.
Kim Ji-hyun emphasized, "Based on professionalism and know-how, I will implement a customer-centric innovative DX strategy and strengthen Hyundai AutoEver's competitiveness in the global market."
A representative from Hyundai AutoEver noted, "Kim Ji-hyun will play a key role in accelerating Hyundai AutoEver's global expansion in the digital experience sector," adding, "We will continue to recruit the best talents to provide differentiated digital experiences and strengthen our position as a customer-centric software corporation."