On the 9th, American singer-songwriter, music producer, and social activist Stevie Wonder visited the LG Electronics booth at the CES 2025 held at the Las Vegas Convention Center.
Stevie Wonder showed interest in the audio zone created by LG Electronics in collaboration with another global musician, will.i.am. In particular, after trying out the new wireless earphones 'Xboom Buzz' from 'LG Xboom,' he reacted, saying, "I like it!"
Meanwhile, on the 7th, will.i.am also visited the LG Electronics booth. He introduced the new LG Xboom product lineup, for which he personally designed the sound direction and conducted sound tuning.
Will.i.am also participated in the design work for the Xboom. He showcased the unique design of LG Xboom that prioritizes usability, featuring adjustable lighting that matches the atmosphere and a strap design that fits in one hand.
Additionally, the LG Xboom wireless speaker offers a unique AI experience through the AI-based radio app RAiDiO.FYI created by will.i.am. When customers listen to radio broadcasts, including news and music that reflect their preferences through AI analysis, they can ask related questions, and the AI responds.