Xreal announced on the 9th that it will reveal partnerships with global corporations such as the BMW Group, Google, Qualcomm Technologies, Bose, T-Mobile, and Mowari at the world's largest IT and electronics exhibition, 'CES 2025,' held in Las Vegas, USA, and showcase the 'XREAL One' series along with its portable spatial computing device, Beam Pro.
Xreal will unveil immersive augmented reality (AR) technology used across various industries, from automobiles to mobile technology and entertainment, through the partnerships announced this time. Xreal will present vehicle 3D entertainment technology through collaboration with BMW. Attendees at CES will be able to experience stylish and immersive entertainment through XREAL One series glasses inside the BMW X3 M50.
Collaborations with Google and Qualcomm will be available for experience at the Xreal booth. By pairing the Xreal Beam Pro with Android mobile devices, it becomes possible to link to Google Play apps through the Xreal glasses, while Qualcomm Technologies, known for its Snapdragon chips, provides powerful processing capabilities for the Xreal Beam Pro handheld Android mobile device. The Snapdragon processor delivers the AI features, high performance, and stability needed to elevate Xreal AR glasses to a spatial level through the Beam Pro.
Collaboration with Bose is also in progress. The XREAL One and XREAL One Pro integrate custom sound by Bose to offer significantly enhanced listening experiences compared to similar hardware or mobile devices. To provide cinema-like audio quality to wearers, XREAL One and XREAL One Pro's audio performance has been finely tuned in collaboration with Bose's technical team. Bose's outstanding frequency range captures the subtle differences in sound quality, presenting a richer auditory experience, while the glasses form factor provides a more natural soundscape.
Details of a collaboration with Logitech will also be disclosed. Xreal is partnering with Logitech to introduce a new way for customers to experience the XREAL One series alongside the cloud-exclusive portable gaming console, 'Logitech G Cloud.' The 'Logitech G Cloud' has combined with Xreal AR glasses as a leader in portable cloud gaming.
T-Mobile, which provides the industry's best 5G network, is collaborating with Mowari to showcase a realistic and immersive 3D currency experience using AR glasses at the Xreal booth. Visitors to the Xreal booth will be able to experience the Mowari virtual avatar, viewable exclusively through Xreal glasses, by combining T-Mobile's ultra-fast 5G network with Mowari's real-time immersive content streaming technology.
According to the global IT market research firm IDC, Xreal is maintaining a leading position in the consumer augmented and virtual reality market, recording a market share approaching 50% in 2024. Additionally, Xreal has been recognized as the only company among augmented and virtual reality corporations in 2024 to be listed among the top five global corporations in terms of market share within the extensive AR and VR industry. Furthermore, it has consecutively ranked among the top five AR/VR corporations in terms of shipment volumes for six quarters, becoming the only corporation in the augmented and virtual reality (non-VR) sector to enter the top five.
Chi Xu, founder and CEO of Xreal, said, 'Xreal continues to broaden the horizons of augmented reality's potential, and 2025 will be a year of leap for us as the premier AR glasses.' He emphasized, 'Xreal will continue to create an innovative AR glasses ecosystem in collaboration with global leaders, transforming the way we interact with space and objects through AR glasses in our daily lives.'