On the 26th, Kakao announced its measures for coexistence at the 'Mobile Gift Certificate Public-Private Council Performance Presentation' hosted by the Fair Trade Commission.
The public-private council for mobile gift certificates, launched in April, has seen participation from mobile gift certificate distribution and issuance businesses, including Kakao, as well as the Korea Online Shopping Association, the National Franchise Owners Association, the Korea Consumer Association, the Fair Trade Commission, the Ministry of SMEs and Startups, and the Financial Services Commission, with discussions on coexistence measures taking place over approximately nine months.
Kakao plans to introduce a ceiling on mobile gift certificate commissions set at 8% to alleviate the burden on franchise owners, and will also collaborate with franchise headquarters to reduce preferential commission rates by an additional 0.5% to 1.0%. The benefits generated from this will be fully assigned to the franchise owners. The coexistence measures announced today will be applied for an initial period of three years, after which a comprehensive review of market conditions will take place.
In addition, Kakao plans to increase the settlement cycle for mobile gift certificates through KakaoTalk Gift from the current four times a month to ten times in the first quarter of next year to promote the growth of the mobile gift certificate market.
Kwon Dae-yeol, Chairperson of Kakao's ESG Committee, noted, 'Kakao has actively cooperated in reducing the burdens on franchise owners through public-private council discussions and has worked to improve the transaction order in the franchise market. We will do our utmost to ensure that this coexistence plan is properly implemented.'
The 'Mobile Gift Certificate Public-Private Council Performance Presentation,' held at the LW Convention Center in Seoul, was attended by Fair Trade Commission Chairperson Han Ki-jeong, the Director of Small Business Policy from the Ministry of SMEs and Startups, the Digital Finance Policy Director from the Financial Services Commission, as well as representatives from six distribution and issuing companies, including Kakao, 11st, KT Alpha, Coupang Marketing, Sectanaine, and Enjoyable. Additionally, officials from related associations and organizations such as the National Franchise Owners Association, the Korea Franchise Industry Association, and the Korea Consumer Association participated.