Kakao announced on the 24th that it will collaborate with Gangnam District to hold a New Year’s special event called "Lucky Delivery" at Dosan Park. This event is planned to share blessings and make wishes with those around them in a more special way during the year-end holiday season, running for about six weeks from December 24 to February 2, 2025.
Kakao has transformed Dosan Park into a New Year-themed space using the characters Lion and Chunsik, allowing visitors to feel the excitement of the New Year. The entrance path from the main gate of Dosan Park is decorated with lucky bags and Chunsik's paper lanterns to create a New Year atmosphere as guests enter, while the center of the park features oversized balloon installations of Lion and Chunsik in winter costumes, creating a photo zone.
The pop-up booth shaped like Chunsik's lucky bag, located next to the photo zone, will give away lucky bag merchandise packages containing hand warmers, acrylic key rings, and random lottery tickets with New Year's blessings to the first 100 people who participate in the social media event from 12 p.m. to 5 p.m. daily. Additionally, wish cards will be provided for visitors to write their New Year hopes and desires. A separate "wish exhibition zone" will also be set up, creating a warmer year-end atmosphere.
An outdoor advertising campaign will also be conducted in Gangnam District to promote the event. Loin and Chunsik will transform into lucky delivery personnel in a lively 3D video that will be broadcast on major media screens at Gangnam Station, COEX, and Sinsa Station.
Choi Sun, the Creative Leader of Kakao Friends, noted, "This year, in collaboration with Seoul City, we showcased large-scale offline events utilizing Kakao Friends IPs at landmarks in Seoul, such as the Han River drone light show, Incheon Airport brand collaboration, Seoul Summer Beach, and the Dosan Park Lucky Delivery event." He added, "Continuing from this year into 2025, we plan to consistently hold events that will prominently showcase a variety of Kakao character IPs offline."