Overview of SKT's CES 2025 exhibition hall. /Courtesy of SK Telecom

SK Telecom will showcase SK Group's AI technologies and services at CES 2025, which will be held in Las Vegas, United States, from Jan. 7 to 10. SKT will operate a joint exhibition hall with SK Hynix, SKC, and SK Enmove under the theme "Innovative AI, Sustainable Tomorrow."

The exhibition hall, about 1,950 square meters, located in the Central Hall, will introduce SK's AI Data Center (AI DC) technology, various AI services, and details of collaboration with global partners. SKT will install a 6-meter-high large LED pillar in the center of the AI DC booth to express data flow and showcase 21 solutions related to energy, operation, and security of the AI DC. In particular, the latest AI semiconductor technologies such as liquid cooling technology, NPU (Neural Processing Unit) based Rebellion AI accelerator, and SK Hynix's HBM3E 16-layer DRAM are attracting attention.

SKT will reveal concrete service plans through a demonstration of the AI agent "Aster," aimed at the North American market, and introduce the AI-based financial fraud prevention solution "ScamVanguard." Additionally, a variety of AI application technologies and services will be showcased, including the AI quantum camera, advertising production solution "GenAd," and AI media studio.

Five global partner companies (Gauss Labs, Lambda, Anthropic, Perplexity, Penguin Solutions) will also participate to emphasize technological collaboration. The entrance and exit of the exhibition hall are decorated with LED sculptures called "Gateway of Innovation" and "Sustainable Tree."

Park Kyu-hyun, SKT Vice President, noted, "Through CES, we aim to inform the world about SK Group's AI technologies and our message toward a sustainable future, and we anticipate SKT's leap as a global AI company."