Millie's Library announced on the 20th that it has released its second TV advertisement 'Reading Record Edition' featuring model and actress Kim Tae-ri. This advertisement primarily introduces the 'writing mode,' which allows users to freely write notes in e-books like in paper books, and the 'reading record' feature that enables individuals to document and manage their reading activities.
The advertisement begins with Kim Tae-ri reading an e-book while taking out a pen and post-it notes for note-taking. It then showcases her using the Millie's Library app to directly make notes and record her thoughts in the e-book, emphasizing the convenience of being able to write in e-books just like in paper books. This feature is available in both ePub and PDF formats, resolving the limitations of traditional e-book note-taking.
In particular, towards the end of the advertisement, a message stating 'Even I, who love paper books, will become unlimitedly close to reading' emphasizes a service that breaks down the barriers between online and offline reading and enriches the reading experience.
Jo Yoon-sung, Head of Team at Millie's Library, noted, 'The goal of this campaign is to provide various functions and content so that reading can establish itself as an everyday joy, akin to the slogan, 'People don't change, so reading has changed.' We plan to expand the reading experience while communicating with more readers.'