IPX (formerly known as Line Friends) announced on the 20th that it has unveiled collaboration products with the celebrity keyring brand "MONAMHEE" and the fashion brand "PEACEMINUSONE" established by GD.
MONAMHEE, which IPX is developing as part of its global intellectual property business, is a keyring brand leading contemporary trends. It has gained popularity for its kitschy designs, collectible products, and packaging, garnering attention among domestic MZ generations as well as celebrities and influencers. The brand collaborates with various renowned brands across different fields, including Samsung Galaxy, Levi's, Corso Como, Camel Coffee, and NOS7, becoming one of the most sought-after keyrings.
PEACEMINUSONE is a brand founded by GD, an icon of fashion and culture, pursuing iconic and unique designs that are loved worldwide. Limited-edition products created in collaboration with global brands such as Nike, Frédéric Malle, and Fragment Design are quickly selling out upon release.
IPX will showcase the "DAIHEE" and "SYHEE" IP keyrings, inspired by the unique symbol "Daisy" representing peace, at the "PMO X MONAMHEE Pop-up" in Line Friends Square Myeongdong, reflecting MONAMHEE's character sentiment. The original character "Blping" from MONAMHEE incorporates the Daisy and colors symbolizing PEACEMINUSONE, generating buzz among several influencers even before the launch. The names "DAIHEE" and "SYHEE" were directly named by GD, drawing inspiration from Daisy, and GD's handwriting is also featured in the edition package design.
The "PMO X MONAMHEE Pop-up" where this collaboration keyring product can be found is reservation-based on the opening day and reached capacity just 11 minutes after reservations started. Designed under the concept of "Director General of the artist's dressing room," the pop-up unveiled the two collaboration keyrings, as well as IPX's models "Blay", "Pingping", and "Kohee" in coffee colors, which are being presented for the first time to commemorate IPX's first meeting with MONAMHEE. Additionally, various new products like plush keyrings, bead straps, and laptop pouches were launched.
This pop-up will take place on the 2nd floor of Line Friends Square Myeongdong until Jan. 6, and collaboration keyring products can be purchased at Line Friends Square online and Kakao Gift. It will also be available in Chinese and Japanese online and offline stores.