LG Electronics unveiled the 2025 model 'LG QNED TV' on the 18th, featuring a wireless solution that transmits 4K high-resolution video without delay, improved picture quality through artificial intelligence (AI), and personalized AI content recommendation capabilities.
The 2025 model LG QNED TV boasts a wireless audio-visual (AV) transmission solution capable of 4K∙144Hz, new color reproduction technology, an upgraded picture and sound processing engine with enhanced AI performance, and AI-based personalized customer experiences with the latest webOS.
LG Electronics is introducing the 'LG QNED evo' equipped with a wireless AV transmission solution. The wireless solution implemented in the top-tier 'LG OLED evo (M Series)' has been expanded to the QNED evo.
This solution, first showcased globally last year, is capable of wirelessly transmitting high-quality video at up to 4K resolution and a 144Hz refresh rate without loss or delay.
The complex connection cables around the screen have disappeared, allowing connected devices like game consoles and set-top boxes to be connected to a separate 'Zero Connect Box' installed either next to the sofa or under a side table.
The 2025 model LG QNED TV enhances color reproduction compared to existing quantum dot technology through LG's unique color reproduction technology 'Dynamic QNED Color Solution.'
All new LG QNED TVs have obtained a 100% color volume certification from Intertek, a global testing and certification organization, which measures the ability to accurately represent colors of original video without distortion.
The 2025 model LG QNED evo is equipped with the Alpha 8 processor, an AI picture and sound engine, which achieves approximately 70% better AI performance compared to its predecessor.
The advanced upscaling analyzes the creator's intent, adjusts screen noise, and presents faces, objects, text, and backgrounds in a more natural manner. Dynamic Tone Mapping Pro segments each scene and adjusts HDR effects and brightness in each area.
The artificial intelligence audio technology converts a 2-channel audio source into a virtual 9.1.2 channel sound experience. AI distinguishes the voice from surrounding noises and enhances the audio so that it appears to come from the center of the TV screen.
The magic remote provided with the 2025 model LG QNED evo includes a new AI button. When customers press the AI button to turn on the TV, AI automatically analyzes usage patterns, history, and viewing environments to recommend app services, search keywords, and viewing programs.
While watching TV, a short press of the AI button guides related keywords and TV functions. A long press activates a personalized search function that identifies customer intent and viewing history based on a large language model.
In addition, AI-based convenience features are offered, including 'Voice ID' for logging into individual accounts using just voice recognition, 'Generative AI Gallery' for creating desired images using generative AI, and customizable TV picture and sound modes through 'AI Screen Setting' and 'AI Sound Setting.'
LG Electronics operates the 'webOS Renew Program,' which provides upgrades for five years so that customers who previously purchased QNED TVs can experience evolving new features of webOS each year.
Park Hyung-se, head of LG Electronics' MS Business Division, said, 'We will provide an ultra-large viewing experience with the 'LG QNED TV' that inherits the differentiated picture quality of OLED, true wireless solutions, and hyper-personalized experiences that cannot be felt with other LCD TVs.'