The application (app) and retail analysis service Wise App, Retail, Goods announced on the 17th the results of an investigation on the apps most used, for the longest time, and most frequently by Koreans.
According to a sample survey of Korean smartphone (Android + iOS) users conducted by Wise App, Retail, Goods, the most used app in November 2024 was "KakaoTalk," with 48.5 million users.
Following were ▲YouTube with 46.73 million users, ▲Naver with 44.26 million users, ▲Coupang with 32.2 million users, ▲Naver Maps and Navigation with 29.29 million users, ▲Instagram with 26.04 million users, ▲Toss with 24.72 million users, ▲Baedal Minjok with 21.81 million users, ▲Karrot with 21 million users, ▲KakaoBank with 18.36 million users.
The app used for the longest time was "YouTube," with a usage time of 106.3 billion minutes. It was followed by ▲KakaoTalk with 32.2 billion minutes, ▲Instagram with 22.5 billion minutes, ▲Naver with 19.2 billion minutes, ▲TikTok with 6.1 billion minutes, ▲X with 5.7 billion minutes, ▲Naver Webtoon with 5.2 billion minutes, ▲T Map with 4.4 billion minutes, ▲Netflix with 4.2 billion minutes, ▲Coupang with 3.8 billion minutes.
The app used most frequently was "KakaoTalk," with 76.1 billion executions. It was followed by ▲Instagram with 16.1 billion executions, ▲Naver with 14.4 billion executions, ▲YouTube with 13.9 billion executions, ▲Toss with 6.3 billion executions, ▲X with 5.2 billion executions, ▲Coupang with 4.2 billion executions, ▲Carrot with 3.4 billion executions, ▲Upbit with 2.4 billion executions, ▲Band with 2.2 billion executions.
The survey was conducted by the app and retail analysis service Wise App, Retail, Goods as a sample survey of Korean Android and iOS smartphone users. Apps from Google, Apple, telecommunications companies, smartphone manufacturers, and pedometer apps, excluding YouTube, were not included in the statistics.