LG Electronics announced on the 16th that it will create an experiential space for its advanced mobility technology featuring artificial intelligence (AI) called in-cabin sensing (detecting the driver and the vehicle's interior) at the world's largest IT exhibition, CES 2025, scheduled to be held in Las Vegas, USA, in January next year.
This is the first time that the VS (Vehicle Solutions) division, which oversees the automotive business at LG Electronics, will participate in CES with an exhibit open to visitors. Previously, it only operated private booths for client corporations in completed vehicle production, but LG Electronics explained that it set up this experiential zone to showcase the AI mobility experience and driving trends to a larger audience.
Visitors will be able to experience virtual driving simulations by getting into concept vehicles installed in the exhibition hall. From the moment a visitor enters the vehicle, the AI assesses whether they are wearing a seatbelt and, if not securely fastened, alerts them through an alarm to install it correctly. The system recognizes the driver's facial expressions and displays emotions such as joy, neutral, annoyance, and anger as emojis on the screen, while also showing the real-time heart rate.
When a visitor seated in the driver's seat looks at one of the countries displayed on the screen—Korea, Switzerland, or Italy—the AI detects the driver's gaze and begins the driving simulation for the selected country. During the drive, the AI translates road signs marked in foreign languages in real-time and explains their meanings. The sensors automatically recognize and remember landmarks or sculptures that the driver pays close attention to. Once the driving simulation concludes, it provides explanations about the remembered locations or sculptures. It also assesses the driver's drowsiness and inattentiveness while driving and informs them of their safe driving score.
The in-cabin sensing solution detects and analyzes the vehicle's interior using cameras and sensors to prevent accidents. The driver monitoring system (DMS) and the integrated monitoring system for the driver and vehicle (DIMS) meticulously detect and analyze the driver's gaze and head movements using cameras. If inattentive behavior, such as using a mobile phone while driving or not paying attention to the road ahead, is detected, a warning sound is emitted.
LG Electronics noted that it is continuously enhancing the performance of its in-cabin sensing solution, which applies AI technology, to provide a differentiated experience for drivers. Last October, LG Electronics signed a business cooperation agreement with the Korea Expressway Corporation's Road Traffic Research Institute to develop next-generation in-cabin sensing solutions, including detecting alcohol through road driving simulators.
The in-cabin sensing solution developed in collaboration with AI semiconductor specialist Ambarella is set to be showcased at a separate Ambarella booth during CES 2025 in Las Vegas, USA. LG Electronics will supply its high-performance DMS solution equipped on Ambarella chips, known for their strength in high-resolution video processing, to global completed vehicle manufacturers.
Eun Seok-hyun, head of LG Electronics' VS division (vice president), said, "We will provide drivers with a safe and enjoyable mobility experience through the in-cabin sensing solution that applies AI technology, which resonates with them."