KT Mmobile announced on the 13th that it has established a task force organization to respond to fraudulent use, enhanced identity verification based on AI technology, and launched a dedicated voice phishing prevention plan, introducing innovative systems and services to protect customers and strengthen trust.
To establish customer trust, KT Mmobile has created a ‘fraud prevention task force’ and continuously monitors subscribed lines to preemptively block cases of fraudulent use. Additionally, the customer service center operates a department dedicated to preventing damage to ensure that users receive detailed consultations and preventive measures against fraud, realizing customer-centric management.
By implementing AI technology, the company operates a system where AI verifies the identity of lines suspected of fraudulent registration during the self-activation process. Furthermore, it has established a system that analyzes subscription and usage patterns to detect anomalies and can block fraudulent lines early on. In collaboration with the Korea Association for ICT Promotion (KAIT), KT Mmobile has introduced an ID scanner, significantly enhancing the security of the subscription process. This differentiated technical measure is aimed at protecting customer information and providing reliable communication services, establishing itself as a best practice in the industry.
To prevent voice phishing and online transaction fraud damage, KT Mmobile has launched the ‘HooHoo plan,’ which has been utilized by over 10,000 customers to date. This plan offers a multifaceted fraud prevention solution for customer safety, including voice phishing detection through currency analysis of call content, phishing risk number warnings, smishing URL detection, phishing damage compensation, online transaction fraud compensation, and support for expense incurred in hiring a response lawyer.
KT Mmobile is also leading efforts to prevent identity theft by providing free services such as subscription status inquiry, subscription restrictions, and email notifications regarding activation facts in conjunction with the Korea Association for ICT Promotion (KAIT)’s ‘M-Safer service.’
These efforts reflect a management policy that prioritizes customer protection and trust-building, playing a leading role in the budget mobile phone market.
Koo Gang-bon, CEO of KT Mmobile, said, “Ensuring customer safety and trust is our top priority, and we will continue to enhance customer satisfaction through proactive responses and service improvements, establishing ourselves as a paradigm in the telecommunications industry.”