Supercell's popular mobile game Brawl Stars will hold a 'Ho Ho Ho Happy Brawlhalla Day!' pop-up store at the Millennium Plaza in COEX, Samseong-dong, from Dec. 12 to 26 for 15 days, it announced on the 11th.
Brawl Stars has maintained its popularity through continuous communication with users and various new content updates. This pop-up store was planned to celebrate Christmas with fans of Brawl Stars and to provide a fresh offline experience as a token of appreciation for their support.
The pop-up store at Millennium Plaza in COEX will feature Brawl Stars' first Christmas-themed experience, characterized by sensory experiences created through three-dimensional advertisements and character statues. The photo zone will include a total of five character statues: Rudolf Griff, Santa Mike, Krampus Ash, Santa Stu, and Logmas Spike. Notably, the main statue, Logmas Spike, which rotates 360 degrees, will welcome visitors and provide a special visual delight.
Various rewards and prizes will be prepared for visitors on-site. During the pop-up period, the first 100 people to complete the photo zone mission each day will receive a limited edition LP cup coaster, and 30 participants will be selected for the Best Pose award, receiving limited edition snowball Spike as a prize. Additionally, all visitors will be given in-game items, including the Spike player icon and Christmas commemorative spray, and there will also be surprise gifts prepared for the three days surrounding Christmas.
Furthermore, on Dec. 14, a Brawl Stars animation marathon screening will take place at Megabox COEX. This screening will provide a special experience for fans to watch all previously aired Brawl Stars animations together, with a total of 600 invitations being extended.