The BBC reported that fans are pouring out criticism after Apple unveiled a limited-edition iPhone case made in collaboration with a Japanese brand.
According to the BBC on the 12th, local time, Apple said it will begin selling the iPhone Pocket, a limited-edition product created with Japanese designer brand Issey Miyake, starting on the 14th.
Apple introduced the accessory as a beautiful way to carry an iPhone. It is designed to hold a phone and personal items and can be worn over the shoulder or tied to a bag. The short-strap version is priced at $149.95 (about 220,000 won), and the long-strap version is priced at $229.95 (about 340,000 won).
Apple said it reflects Issey Miyake's original design and craftsmanship. But one X (formerly Twitter) user slammed it, saying, "Is it $230 for something made by cutting up a sock?" Another user raised security concerns, saying, "There are so many iPhone thefts these days—how can it work without a zipper?"
Matt Navarra, a social media consultant and analyst, told the BBC that the product's price is "more focused on form, branding, and exclusivity than function." He said, "This kind of pricing is nothing new in the world of collaborations with luxury fashion brands or designers," but added, "For most consumers, it makes Apple feel like it is testing the limits of brand loyalty."