China is promoting the TV broadcasting of overseas content such as drama. Although specific details like quotas have not been disclosed, the essence is to generally relax restrictions on TV content to facilitate supply. As a result, the entry of Korean dramas into China, which had been blocked, is expected to gradually become visible.
China's broadcasting and internet regulatory agency, the National Radio and Television Administration (NRTA), announced on its official WeChat account on the night of the 18th that it would implement measures to promote the supply of broadcasting and audiovisual content.
This initiative includes promoting the introduction and broadcasting of excellent overseas programs, ▲encouraging short-form drama TV broadcasts, ▲improving efficiency through the reform of the drama review system, ▲support for the creation of documentaries and animations, and ▲strengthening the production, broadcasting, and promotion of ultra-high-definition programs. Additionally, the NRTA noted, 'We will overhaul related laws and systems and strengthen the protection of program copyrights.'
Until now, China has limited content such as Korean dramas, music, and movies in response to the deployment of the Terminal High Altitude Area Defense (THAAD) system by the U.S. military in South Korea since around 2016. Amid this, dramas such as 'Reply 1988,' 'Squid Game,' and 'When Life Gives You Tangerines' have gained significant popularity underground. Consequently, illegal viewing by Chinese individuals has become controversial in Korea.
Earlier, a favorable atmosphere towards Korean content has been detected from the Chinese authorities. The Hollywood film 'Mickey 17' produced by director Bong Joon-ho has been released, and the South Korean singer 'The Black Skirt' has received permission to perform locally.
Domestic agencies are also increasing their interactions with China. South Korea's largest entertainment company, HYBE, recently established an entity in Beijing, and SM Entertainment has seen Tencent Music, a subsidiary of the Chinese big tech company Tencent, become the second-largest shareholder.