Samsung Electronics is chasing Apple in the U.S. market despite high tariffs imposed by the Donald Trump administration.
According to a report by CNBC, citing data from market research firm Canalys on the 17th (local time), Samsung Electronics' smartphone market share in the U.S. rose to 31% in the second quarter, thanks to an increase in shipments, up from 23% a year ago. In contrast, Apple's market share in the U.S. dropped from 56% to 49% during the same period.
CNBC noted that while Samsung Electronics was significantly affected by the tariff policies of the Trump administration, its ability to offer a diverse range of products at various price points compared to competitor Apple contributed to the expansion of its market share.
As Apple is set to unveil its first foldable phone next year, some analysts suggest that the competition between Samsung Electronics and Apple over U.S. market dominance could be reminiscent of 2014.
At that time, consumers began to prefer larger screens while watching videos on smartphones, but Apple was reluctant to increase smartphone screen sizes until the iPhone 5S model. However, Samsung Electronics quickly responded to changing consumer demands by releasing large-screen smartphones, prompting Apple to hurriedly increase screen sizes starting with the iPhone 6.
Samsung Electronics' foldable smartphones initially faced frequent durability concerns, but confidence in their durability has grown over time. The recently launched Galaxy Z Fold7 has been praised for reducing thickness and weight while maintaining durability.
Pre-orders for the Fold7 in the U.S. have recorded the highest numbers ever for the Fold series. Combined pre-orders with the Galaxy Z Flip7 also saw an increase of more than 25% compared to the previous year, while reservations through telecom companies rose by 60%.