The world-renowned soccer star Lionel Messi and his wife Antonela Roccuzzo are captured on the concert scoreboard of the global band Coldplay./Courtesy of online capture.

The concert billboard of the world-renowned band Coldplay has once again become a topic of discussion. This time, it captured the sight of world soccer star Lionel Messi (38) and his wife. Previously, the screen had featured a scene of an affair involving the CEO and an executive of a famous American artificial intelligence (AI) corporation, which created a global meme.

According to USA Today on the 28th, Messi attended the Coldplay concert held the previous night at Hard Rock Stadium in Miami with his wife, Antonela Roccuzzo. The couple's affectionate moments were caught on camera and broadcasted on the billboard. Roccuzzo was wearing a black dress, while Messi was dressed casually in a white short-sleeved shirt.

Seeing this, Coldplay's vocalist Chris Martin briefly sang the lyrics, "Leo, my beautiful brother. You and your wife look amazing." He then said, "Thank you for coming to see our band's performance today," calling Messi "the greatest athlete of all time." Messi responded by smiling widely, waving, and applauding. The audience cheered, shouting, "Messi!" to welcome him.

After the concert, Messi shared a photo taken with his wife and three sons at the concert venue on Instagram. The post garnered about 6.8 million 'likes' within 18 hours.

The Messi family watches the Coldplay concert in Miami, USA./Courtesy of Messi's Instagram capture.

This billboard, which often appears at Coldplay concerts, is referred to as the 'Kiss Cam.' During the performance, events such as showing couples in the audience on camera and singing on the spot take place.

During the concert held on the 16th in Boston, Massachusetts, the screen captured a scene of Andy Byron, CEO of ASTK, and Christine Cabot, Chief People Officer (CPO) of the same company, sharing a back hug. When they saw their image on the billboard, they were startled and quickly backed away. Cabot turned away while covering her face with both hands, and Byron crouched down to hide from the camera.

Andy Byron, the CEO of ASTK, and Christine Cabot, the CPO of the same corporations, are captured on the scoreboard during the Coldplay performance./Courtesy of online capture.

Their appearance rapidly spread through social media such as TikTok and X (formerly Twitter) under the theme of 'accidentally exposed affair,' and their identities were revealed. Byron was married, while Cabot's marital status after her divorce in 2022 is not known. Both left the company a few days later.

ASTK is an artificial intelligence (AI) data infrastructure operations company established in 2018, based in New York. Its current corporate value is estimated to be around $1.3 billion (approximately 1.8 trillion won).

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