Hector Villarreal, president of GM Korea, personally inspected a service site and reaffirmed a plan to keep expanding service capabilities.
GM Korea said on the 7th that on the 4th, President Villarreal, Gustavo Colossi, vice president of the sales, service and marketing institutional sector, and Choi Eun-young, executive director of the aftersales service institutional sector, visited the Suwon Service Center to check on customer response and maintenance operations and to hear feedback from the field.
GM Korea's Suwon Service Center is a key service hub in southern Gyeonggi. In addition to maintenance for large vehicles such as the Chevrolet Tahoe and GMC Sierra, it has specialized EV service capabilities including high-voltage battery replacement, and provides maintenance services that cover GM's multi-brand portfolio, including Chevrolet, Cadillac and GMC, as well as Buick, which is slated to launch in Korea in the second half of this year.
Villarreal said, "The customer experience continues through the entire ownership journey after purchasing a vehicle, and service centers are the most important touchpoint where customers directly experience the GM brand," adding, "We will keep strengthening on-site capabilities at service centers nationwide and actively reflect customers' voices in our services to deliver a reliable, consistent customer experience regardless of region."
Kim Won-sik, head of the GM Korea Operations Suwon Service Center, said, "Service centers nationwide are systematically provided with new-vehicle and maintenance technology training, service training and high-tech support from GM Korea Operations," adding, "Through close cooperation between service centers and GM Korea Operations, we will continue to enhance our maintenance expertise and operational capabilities."
Earlier, in Mar., GM Korea agreed with the labor union to close six of its nine company-run maintenance centers nationwide, except those in Daejeon, Jeonju and Changwon. The company's position is that to secure financial sustainability, it needs to end operation of the company-run centers and sell assets, including the center sites.
The three remaining centers will support specialized technologies for high-difficulty diagnostics and advanced-technology vehicles and provide customer service mainly through about 380 partner service centers nationwide. The Bupyeong Maintenance High-Tech Center in Incheon has been tasked with boosting service capabilities through technology and training for partner service centers.
Kim Won-sik, head of the GM Korea Operations Suwon Service Center, said, "Service centers nationwide are systematically provided with new-vehicle and maintenance technology training, service training and high-tech support at GM Korea Operations," adding, "Through close cooperation between service centers and GM Korea Operations, we will continue to enhance our maintenance expertise and operational capabilities."