Fandom business corporations bemyfriends will move to fully enter the Vietnam market.
Bemyfriends said on the 26th it signed a strategic partnership with Vietnam music and culture corporations MMusic and will launch a unified fandom platform for the local market, mfan.
The two companies unveiled mfan and formalized their strategic partnership at the "MMusic 5th anniversary–mfan launch event" held in Ho Chi Minh City, Vietnam, on the 18th.
Over the past five years, MMusic has built an ecosystem spanning music and artist development, culture marketing, original IP, live experiences, and fandom business. It has expanded its business scope in Vietnam's music and culture market by linking artists, brands, IP, and fans at various touchpoints.
Mfan is a platform that expands this ecosystem around fandom. It directly links artists, IP, content and experiences, and fans, helping artists build ongoing relationships with fans and develop them into long-term fandom businesses.
In this collaboration, bemyfriends will provide global fan-tech infrastructure and technology, along with know-how in building and operating fandom businesses, based on its fandom business platform, b.stage. MMusic will lead market strategy and fandom business development and operations, leveraging its understanding of the Vietnam music and culture market, its industry network, and its local operating capabilities.
Seo U-seok, CEO of bemyfriends, said, "Together with MMusic, we will build a foundation that enables Vietnam's artists to own and grow their fandoms in their own way."