Kyungdong Navien(009450) said on the 24th that it will run a "Navien pop-up" at Daejeon Shinsegae Art & Science (Art&Science) through Sept. 3. It is set up so visitors can experience key products in one place, including the "everyday air solution," which integrates control of humidity and air cleanliness, as well as the sleep mat and bathroom ventilation appliances.
This pop-up is the fourth, following The Hyundai Seoul in May, Hyundai Department Store's Pangyo branch in July, and Hyundai Department Store's Apgujeong main branch in August. In particular, Daejeon Shinsegae Art & Science is a flagship multi-complex shopping and cultural space for the central region that serves customers not only in Daejeon and Sejong but also in the Chungcheong and North Jeolla areas. Given the high demand for wedding and move-in appliances and for appliance replacement, it is expected to broadly promote Kyungdong Navien's everyday air solution.
At this pop-up, Kyungdong Navien is unveiling the "dehumidifying ventilation air purifier Magic Plus," which links a dehumidifying ventilation air purifier with the Navien Magic 3D Air Hood. The plan is to let customers directly see Kyungdong Navien's everyday air solution and naturally understand the importance of managing cooking fumes and indoor air quality.
A hands-on space is also set up for "Bathcare," which manages bathroom air quality. Bathcare offers various functions, including: ▲ "dehumidification," which effectively removes moisture in the bathroom ▲ "warm air," which keeps the bathroom warm ▲ "dry," which dries water remaining on the body after a shower ▲ "exhaust," which quickly expels humidity and odors.
A four-season sleep mat experience zone is also operating. The four-season sleep mat allows temperature control to stay cool in summer and warm in winter, and, through "AI sleep mode," which senses the user's breathing sounds, it automatically adjusts the mat's temperature by sleep stage to provide a comfortable sleep environment all year round.