Korea Federation of Small and Medium Enterprises said on the 20th it will hold the "2027 Yellow Umbrella promotional model contest," in which Yellow Umbrella subscribers themselves become the face of the brand.
Now in its fifth year, the contest is open to any microbusiness or small business owner subscribed to Yellow Umbrella. Subscribers who wish to participate should apply through the Yellow Umbrella website by on the 18th of next month.
KBIZ plans to select a total of 20 promotional models through document screening, a camera test, and a final review. It expects participation from small business owners who not only bring experiences and stories from the front lines of life but also possess their own flair and passion.
Selected promotional models will receive a set amount of prize money and a trophy. They will also serve as official Yellow Umbrella models for one year and have opportunities to take part in various promotional activities, including appearing in advertisements, being featured in articles, and participating in various events.
Lee Chang-ho, head of the mutual aid business division at KBIZ, said, "More than 1,500 people apply every year, reflecting strong interest and participation among subscribers," and added, "We look forward to many challenges from owners with the talent and passion to join Yellow Umbrella, a reliable partner for micro and small businesses."