V2X (vehicle-to-everything) specialist Ettifos will ramp up its push into the global market in line with changes in V2X regulations in key markets, including the United States, India and Europe.
Ettifos has developed its own V2X LTE and 5G chips and secured full-stack software technology that spans the communications stack, security and upper-level applications. In addition, it has a vertically integrated structure that allows in-house production of roadside units (RSU) and on-board units (OBU) finished goods, enabling quick responses to shifts in the V2X market.
Its main products—the C-V2X hardware accelerator semiconductor ESAC chipset, the ETF-PRO-RC02 RSU and the THEUS C-V2X series—have obtained OmniAir LTE-V2X Release 1 certification recognized in the United States and Canada.
In particular, it is proving its competitiveness in the United States through local operations. Ettifos was selected in March as a key equipment supplier for Maricopa County Department of Transportation's V2X expansion project in Arizona. Building on this, it cleared the procurement gate for the Federal Highway Administration (FHWA) V2X program, and was later additionally selected as a supplier in two more states.
The U.S. V2X market is entering a new growth phase as it shifts from dedicated short-range communications (DSRC) to C-V2X. The United States plans to end existing DSRC operations in the 5.9 GHz band on Dec. 14 and pivot to C-V2X. As a result, demand is expected to grow for replacing existing DSRC-based roadside units and on-board units with C-V2X equipment.
Expansion of the V2X market is also expected in India. On the 3rd, the Indian government announced amendments to the Central Motor Vehicles Rules (CMVR) mandating V2V on-board units (OBU) in all new vehicles, including two-wheelers and three-wheelers. Conditional compliance will be required starting in Oct. 2027, with full installation mandated from Oct. 2028.
In particular, India sells about 19.7 million two-wheelers annually, accounting for roughly 75% of all new vehicle sales. With two-wheelers included in the scope of V2V application, a large-scale market is likely to newly form. Considering the timelines for automakers to finalize designs, 2026–2027 is expected to be a key window for securing market leadership.
Europe and Japan are also refining V2X-related systems. The EU is strengthening data provision and certification management frameworks, and Euro NCAP 2026 has begun evaluations for local hazard information transmission and reception. In January, Japan implemented a 5.9 GHz frequency reallocation system through amendments to the Radio Waves Act, and the Ministry of Internal Affairs and Communications secured a 205 billion yen budget for V2X.
Ettifos plans to leverage its full-stack competitiveness—from semiconductors to software and communications equipment—to step up efforts in key markets in line with global regulatory changes and market expansion.
An Ettifos representative said, "Ettifos successfully demonstrated V2X-based remote toll payment in North Carolina in March with the global automaker Audi and the traffic infrastructure specialist Kapsch TrafficCom," adding, "This shows that a single V2X stack can address market entry in India, U.S. procurement and even European NCAP." The representative continued, "We will actively target the global V2X market, which is rapidly expanding from two-wheelers to passenger cars."