Healing Paper, the operator of the K-aesthetic medical platform Gangnam Unni, said on the 12th that its aesthetic medical service for visiting foreigners, "Unni Guide," surpassed 1,600 foreign patient referrals five months after launch.
Unni Guide is a service that supports the entire process—from clinic and procedure reservations to interpretation and visits to medical institutions—so foreign patients can use domestic aesthetic medical services more easily.
Healing Paper focused on reducing language barriers and information gaps that foreign patients face when using Korea's aesthetic medical services. It provides interpretation services in English, Chinese, Japanese, Thai, Russian, Vietnamese, Mongolian, and Indonesian.
Launched on Mar. 3, Unni Guide operates through two channels, online and offline. Foreign patients can use interpretation services along with procedure and clinic reservations, and vetted interpreters accompany them on-site at medical institutions.
According to Healing Paper, the number of procedures completed at domestic aesthetic medical institutions through Unni Guide has increased by about 30% each month since launch. So far, foreigners from 73 countries, including Taiwan, the United States, China, Thailand, and Singapore, have completed more than 1,600 applications.
In addition, at the Unni Guide Center in Nonhyeon-dong, Gangnam, Seoul, foreign tourists can use skin imaging and analysis services before visiting a clinic and experience K-beauty brands. The strategy is to expand beyond clinic reservations and procedures to the broader K-beauty space and widen foreign customers' domestic aesthetic medical experience.
Hong Seung-il, CEO of Healing Paper, said, "From the moment foreign patients start looking into K-aesthetic medicine to the moment they visit Korea, complete their procedures, and return home, Unni Guide is serving as a reliable companion," and added, "We will continue to enhance the service so it is more convenient for both patients and clinics, and keep working to deliver an improved K-aesthetic medical experience to the growing number of foreign patients."