Jeep said on Aug. 11 that to mark the brand's 85th anniversary, it will run a special discount event throughout August centered on the Wrangler, the brand's signature sport utility vehicle (SUV).
Jeep will offer a 7 million won cash incentive to Wrangler buyers regardless of trim. In addition, all trims except the 2-door model will come with a power side step. The Wrangler's benefit-applied prices range from 69.7 million won to 82.9 million won.
For the Gladiator pickup, customers can choose between a 2 million won cash incentive plus a power side step or a 2.5 million won cash incentive. The flagship SUV Grand Cherokee L comes with benefits worth 4.77 million won.
Bangsil, head of Stellantis Korea, said, "What Jeep has preserved over 85 years is not a mere product but a way of life that embraces freedom and adventure," and added, "We hope this promotion turns hesitation into excitement for customers who have had Jeep in mind and becomes a chance to start a new adventure."