Daehong Communications' Vietnam subsidiary said on the 11th it opened a new office in Ho Chi Minh City and will expand its business across Vietnam with a focus on out-of-home advertising and integrated media services.
Daehong Communications set up the Ho Chi Minh office to respond to Vietnam's advertising and marketing market and to expand its business base to the south in addition to its existing Hanoi hub. It also hired new specialists in media and digital to boost its ability to carry out localized projects and to strengthen competitiveness in the media institutional sector.
Daehong Communications Vietnam, in partnership with VINAMA, a major local out-of-home advertising corporations, launched "The Opera View Media," a new digital out-of-home (DOOH) platform on Dong Khoi, a luxury shopping street in the core commercial district of Ho Chi Minh City. The Opera View Media is a large three-dimensional (3D) curved light-emitting diode (LED) advertising display. The area is regarded, along with Singapore's Orchard Road, as one of Southeast Asia's signature high-end retail districts.
Daehong Communications secured exclusive ad sales rights for the platform and plans to fully expand its premium digital out-of-home business. Chief Executive Kim Deok-hee visited the site and discussed ways to broaden cooperation in Vietnam's media business with VINAMA officials.
It will also roll out an integrated media product that links key offline hubs of Lotte Group affiliates operating in Vietnam. Daehong Communications plans to leverage Lotte Group's integrated media network in Vietnam, which draws more than 21 million monthly visitors. It will manage in an integrated manner major ad inventory across Lotte Mart and Lotte Cinema nationwide, including in Hanoi and Ho Chi Minh City, as well as Lotte Mall West Lake Hanoi and Lotte Center Hanoi.
Lee Won-seok, head of global at Daehong Communications, said, "The opening of the new Ho Chi Minh office is more than an expansion of our footprint; it will serve as a springboard to elevate Daehong Communications Vietnam's media business," adding, "We will provide differentiated integrated marketing solutions and continue to strengthen our competitiveness in the local market."