CERAGEM Co. said on the 10th that it has newly revamped its more than 110 cafe-style experience spaces nationwide, "Well Cafe," into a membership lounge-style space called "Well Lounge."
Well Lounge is a membership lounge open to anyone seeking a healthy life or interested in CERAGEM Co. products. Centered on the seven health management areas presented by CERAGEM Co.—spine, exercise, rest, beauty, circulation, energy and mind—visitors can experience related products and wellness programs.
In particular, the wellness programs are designed so that customers do not stop at a one-off trial of products but use them repeatedly to build health management habits. Through a wellness pass, customers can use two of the seven-care products three times a week and experience a balanced range of health management areas.
Stores are divided into spaces by experience purpose. There is a "spine zone" for managing spinal health through the Master V Collection, a "rest zone" to experience the premium massage chair Pause M Collection, and a "beauty zone" for skin care using Medi Spa. There are also exercise and circulation zones, as well as a "Cera Check Zone" where customers can measure key health indicators such as blood pressure, brain waves, stress index and body composition.
CERAGEM Co. has also assigned wellness coaches with professional training. Based on customers' health status and interests, wellness coaches recommend suitable products and guide proper usage. In addition to product trials, they provide purchase consultations to help customers choose products that fit their health management goals and use them consistently.
It will keep the experience services offered by the existing Well Cafe. By continuing to offer a service that allows a one-time trial of a CERAGEM Co. product with a drink purchase, first-time visitors can try the products without pressure.
A customized experience reservation service has also been newly introduced. During the reservation process, customers can enter their purpose of visit or usual health concerns in advance, and CERAGEM Co. provides tailored experiences and consultations based on that information. Reservations can be made on CERAGEM Co.'s official website and official mall. Customers can book not only at the more than 110 Well Lounges nationwide but also at department store experience shops across the country.
To mark the revamp of Well Lounge, CERAGEM Co. is running a "Well Lounge acrostic poem event" on its official social media through the 23rd. Customers can participate by leaving a comment with what they expect from Well Lounge in a four-line acrostic using "Well Lounge," and winners will receive CJ ONE gift cards and Naver Pay point coupons, among other prizes.