Domestic low-cost carrier (LCC) T'way Air declared a fresh start as Trinity Airways. Breaking away from the airline industry's dichotomy of full-service carriers (FSCs) and LCCs, it plans to strengthen tailored services, including opening a new lounge at Incheon International Airport, applying in-flight internet, and a full overhaul of in-flight meals.
Trinity Airways held the "Trinity Airways brand launching and uniform runway" event on Aug. 6 at Sono Felice Convention in Gangnam District, Seoul, and unveiled a new business model, the "SSC (Selective Service Carrier)" strategy.
Lee Sang-yoon, head of Trinity Airways, said, "SSC is about becoming an airline that most valuably provides the services customers need, not an airline that simply offers more of everything," and added, "We will carefully consider services that fit the customer journey and purpose, enhance completeness down to the smallest details, and become an airline customers want to choose again."
The core is to maintain a reasonable fare policy and boost efficiency on short-haul routes, while enhancing airport and cabin convenience on long-haul routes with services customers prefer. A Trinity Airways official said, "It is a new type of service system that departs from the business models of domestic airlines split into existing FSCs and LCCs, and redesigns and provides air services based on customer needs."
To that end, Trinity Airways will first set up and operate a lounge inside Incheon International Airport. It also decided to apply in-flight internet (IFC) that enables passengers to use entertainment and Wi-Fi on board.
In-flight meal service will also be completely revamped. The scope will be expanded beyond existing long-haul routes to medium-haul routes such as Jakarta and Singapore. Long-haul flights will offer two meal services one way, and medium-haul flights will offer one. In business class, new services will include side menus (salad, fruit, bread) and alcohol (wine, beer), while economy class will see strengthened offerings such as salads and beverages.
A Trinity Airways official said, "These services will be expanded in phases from the latter half of this year, when operations begin under the new name."
A loyalty program linked to Sonotrinity Group's hotel and resort infrastructure will also be introduced. Beyond simple mileage accrual, the plan is to connect air travel, lodging, and travel services on a single platform to offer a differentiated program that spans the entire pre-trip process for customers.
On the day, Trinity Airways also unveiled new uniforms. The brand's key color, "Trinity gray," was combined with a "rose gold" hue. It said it focused on ensuring comfortable wear and mobility even during long hours of work by using functional materials.
A Trinity Airways official said, "This rebranding is not simply changing the company name, but a process of newly creating reasons for customers to choose Trinity Airways," and added, "Based on the realization of a new vision and business model, we will focus on the services customers consider most important and, through integrated services that combine aviation and hospitality (hotels and resorts), leap forward as a global airline."