Kyungdong Navien(009450) will run the "Navien pop-up" at Hyundai Department Store Apgujeong main branch for nine days from the 5th to the 13th. This is the third pop-up event this year, following The Hyundai Seoul in May and Hyundai Department Store Pangyo branch in July.
The pop-up was prepared as interest in a comfortable indoor environment grows amid persistent tropical nights and hot, humid weather, allowing consumers to experience summer indoor air quality management solutions firsthand.
At the pop-up, arranged with a "high-end living" concept, a variety of products applicable across living spaces such as the living room, bedroom, and bathroom will be showcased. Visitors can experience the dehumidifying ventilation purifier, the Four Seasons sleep mat, and BathCare.
Kyungdong Navien will unveil the "Dehumidifying Ventilation Purifier Sleep Plus" for the first time at this pop-up. The product is a solution that combines a dehumidifying ventilation purifier that manages indoor humidity and air quality with the Four Seasons sleep mat featuring an AI sleep mode that analyzes the user's breathing sounds.
The bathroom air quality management product "BathCare" will also be on display. BathCare adopts a BLDC motor for low noise and energy saving, and is designed to effectively manage bathroom humidity and odors through various modes such as dehumidify, warm air, dry, and exhaust. A modern, simple design was applied to harmonize with bathroom interiors.
Kyungdong Navien will randomly give official character "KDZ" keyrings, biodegradable scrubbers, cooler bags, blankets, and more to customers who complete experiences of all products during the pop-up. A dedicated consultation corner will also operate for customers who wish to purchase products.