HS Ad(035000) said on the 4th that AI Directors Team Creative Director (CD) Park Chan-su's AI short film "Even (EVEN)" won the best AI film award in the AI film category at the Los Angeles Movie & Music Video Awards in the United States and the World Film Festival in Cannes in France.
This award follows the achievement in May, when HS Ad CD Park Dong-hwa won five titles at global film festivals with the AI short film "The Messenger."
The Los Angeles Movie & Music Video Awards and the World Film Festival in Cannes are international independent film festivals that spotlight new video content such as independent films. In particular, winning consecutively at two international independent film festivals based in Los Angeles, the symbol of the global film industry, and Cannes, France, is meaningful in that HS Ad's AI creative has been recognized not only for technical perfection but also for content competitiveness that conveys story and emotion.
Even is a thriller short film about a man who, after a minor fender bender in a parking lot that he shrugs off before leaving the scene, is soon chased by a faceless presence. The title carries the meanings of "tie," "draw," and "to balance," and the film tightly unfolds the message that even a trivial wrongdoing will someday bring a commensurate price.
Even was also named an official selection for best AI short film at the AI International Film Festival and the AI Zone International Film Festival.
HS Ad is using AI across the entire marketing process, from consumer and market analysis to strategy development and content production. The AI Directors Team, to which CD Park Chan-su belongs, is a specialized unit that sets the creative direction for each project and designs AI production workflows. The company said it plans to actively apply the AI video production know-how accumulated during the making of Even—including maintaining character consistency, camera directing, and scene consolidation—to future advertising and brand content production.
CD Park Chan-su said, "More than the fact that we made a film with AI, it is a meaningful achievement that we combined planning, storytelling, and directing capabilities honed in advertising with AI technology to present competitive content on the global stage," adding, "We will expand creators' expertise with AI to deliver AI marketing creatives that bring tangible change to clients' businesses and brands."