Kumho Tire(073240) said on the 4th that it signed a strategic memorandum of understanding (MOU) with global premium tire brand Continental on the 3rd and began selling Continental tires at Tire Pro stores nationwide.

The partnership is part of a multi-brand strategy to strengthen Tire Pro's product competitiveness for Kumho Tire and give customers a broader range of choices.

Kim Sung, Kumho Tire Korea Sales senior managing director (left), and Niko Kyriazopoulos, head of replacement tires at Continental Tire Korea (right), pose for a commemorative photo as they sign a business agreement on the 3rd./Courtesy of Kumho Tire

Products on sale include original equipment tires for imported and domestic cars, the all-season premium tire "ExtremeContact DWS06 Plus," and the all-weather premium tire "AllSeasonContact 2."

The lineup will focus on major sizes for passenger cars and sport utility vehicles (SUVs). Kumho Tire and Continental plan to keep expanding the range, taking into account regional demand and market characteristics.

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