CY Global, a Lotte-affiliated global distribution and import corporations, said on the 3rd that it signed an exclusive domestic supply contract for "Taishan Good Water (泰山好水)" natural spring water with Taian Taishan Good Water Beverage Co., Ltd. in Shandong province, China, among others.
The contract was signed on the 18th in China at the "2026 Taishan natural mountain spring water industry high-quality development conference." The contract period is 30 years, and CY Global secured the rights to exclusively import, distribute, and sell Taishan Good Water in Korea.
Taishan Good Water is a natural spring water containing minerals, drawn from the bedrock aquifer of Mount Tai in Shandong province, China. The two sides agreed to comply with the import food safety standards and quarantine regulations of the Ministery of Food and Drug Safety. The contract also stipulates that if the product receives a nonconformity judgment in customs clearance or water quality tests, the Chinese supplier will return or discard the product and provide a full refund.
CY Global plans to officially launch Taishan Good Water in Korea next year. It aims to achieve 42 billion won in sales in the first year of launch, 100 billion won in 2029, 126 billion won in 2031, and an 8.5% share of the domestic bottled water market.
The sales network will be built around online direct-to-consumer (D2C) and subscriptions, convenience stores, hypermarkets, and warehouse clubs. To handle an annual volume of 800 million to 900 million bottles, the company plans to establish dedicated logistics centers in hinterland complexes at Pyeongtaek Port and Incheon Port by the second half of 2028.
Chairman Choi Gang-yong of CY Global said, "This 30-year exclusive contract will be an important turning point for CY Global to reshape the domestic bottled water market," adding, "with Lotte Group's distribution infrastructure, we will steadily pursue 100 billion won in sales in 2029 and a leap to a top-three bottled water brand in Korea."