SK intellix on the 3rd unveiled a new ad capturing daily life with the wellness robot "NAMUHX."
With the theme of the "era of living with robots," the ad shows NAMUHX creating a new lifestyle with users in various everyday moments. Beyond a simple feature introduction, it focuses on conveying AI and robot technology in an easy and intuitive way through the gaze of a pet dog.
The core idea of the ad is that a pet dog's natural behaviors resemble NAMUHX's key functions. It connected a pet dog's behaviors while living with people to NAMUHX's functions to present AI technology more familiarly.
The safe care feature was shown as a dog's alert behavior that detects strangers and notifies the guardian, and the follow-me feature was implemented as a dog following its owner. The AI air purification feature was likened to a dog's sense of smell that tracks down sources of pollution, conveying the function intuitively.
SK intellix emphasized through this ad that NAMUHX is not just a robot that executes user commands, but a wellness robot that recognizes and judges people and the surrounding environment on its own and shares everyday life. It said this presents a new lifestyle in which robots naturally blend into daily life.
An SK intellix official said, "Under the theme of the era of living with robots, we structured it so that anyone can easily understand by connecting NAMUHX's core functions with familiar daily life from a pet dog's perspective," adding, "We will create a new everyday life with wellness robots through continuous technology advancement and service expansion."