Healthcare robots corporations Bodyfriend said on the 23rd that in the first half of 2026, the number of contracts for massage-capable product lines such as healthcare robots, medical devices, and massage sofas increased 16.2% from the same period last year.
The results are analyzed as mainly driven by steady demand from existing middle-aged and older customers combined with an expanded inflow of customers in their 20s and 30s. In particular, rental contracts by those in their 20s rose 93.7% from a year earlier, and those in their 30s increased 4.3%, showing growth.
The most notable change is the expansion of customers in their 20s. Not only the number of rental contracts by customers in their 20s but also sales increased 82.8%. Bodyfriend explained that this was the result of the young generation actively investing in health management, the "self-healthcare" trend, and high receptivity to advanced technologies such as AI and robots.
By product, the medical device "Medical Pharaoh" recorded the highest sales across all age groups. It was followed by healthcare robots such as "Falcon N," with medical devices and compact healthcare robot product lines accounting for about 75% of all contracts.
Changes also appeared in the product choices of customers in their 20s. Until last year, entry models such as the "Falcon" series overwhelmingly dominated, but in the first half of this year, the medical device "Medical Pharaoh," an orthopedic correction device, was the most chosen with a 15% share of contracts. "Falcon N" followed closely at 14%. This suggests that the selection range has expanded beyond simple entry-level products to include medical devices.
A Bodyfriend official said, "The new features applied to the AI healthcare robot and medical device product lines appear to have lowered the age barrier to the brand," adding, "In the second half, we plan to focus on expanding our customer base, including young consumers who are proactive about new technologies, by introducing more upgraded new products."