Kyungdong Navien said on the 16th that it will participate as the official sponsor of the AJGA Junior Championship, which the Choi Kyung-ju Foundation has hosted since 2018.
The tournament will be held from the 13th to the 16th local time at Marbella Country Club in San Juan Capistrano, California. It will be conducted in an open format in which any player who meets the eligibility requirements can compete.
Kyungdong Navien moved to sponsor the event to raise brand awareness in the North American market. It will provide all participants with bags bearing the English logo, and award Navien sleep mats as prizes to top finishers. At the venue, it will operate a promotional booth and showcase products such as the sleep mat to expand contact points with local consumers.
Kim Taek-hyeon, head of Kyungdong Navien's U.S. corporation, said, "We joined the sponsorship to support the growth and passion of promising golf talents who are taking on the world stage based on their achievements in the U.S. market and to put into practice co-growth with future generations," and added, "We will continue to grow into a company trusted in the global market."
AJGA is a leading U.S. junior golf organization founded in 1978. It is known as the stage that global professional golfers such as Tiger Woods, Phil Mickelson, Jordan Spieth, and Park In-bi have passed through.