Beauty tech brand CELA LAB said on the 14th it is launching CELA, Korea's first portable beauty device designed for convenient use anytime, anywhere, 24 hours a day, and will move to target beauty tech markets at home and abroad. The company plans to expand its business from a Korea launch to the global market and establish itself as a next-generation beauty tech brand.
CELA LAB held its official brand launch event on the 10th at LBB Art House in Hannam-dong, Seoul, and unveiled CELA for the first time.
CELA is a blend of "cell" and "aura," reflecting a brand philosophy of caring for the fundamental health of skin cells and boosting the skin's inherent vitality. It goes beyond skincare that simply treats the skin's surface to present a new skin care concept called "Aura-up," which awakens the rhythm of skin cells and completes each person's unique glow.
CELA offers excellent portability with a minimal 7 cm size that fits in one hand and an ultralight 70 g design. It allows hygienic use without getting cosmetics on the hands and is designed for multiple uses throughout the day without time or place constraints.
It also provides four care modes tailored to different environments. Awaken mode wakes up skin condition before morning makeup, Refresh mode helps with hydration on the go or at the office, Uplift mode targets elasticity and tension relief, and All Mix mode maximizes absorption of high-concentration ampoules to support personalized skin care in a variety of everyday situations.
The design also sets it apart from bar-shaped beauty devices. Inspired by an ergonomic gua sha structure, its teardrop shape is engineered to naturally conform to facial curves, while an in-hand grip and smooth rolling feel improve ease of use. Its object-like design blends naturally on a car console box, vanity, or bedside table.
Functionally, it applies triple-core technology with premium-level specifications. Electroporation (EP) temporarily forms microchannels on the skin surface to aid absorption of active ingredients, and electrical muscle stimulation (EMS) stimulates the skin and muscle layers to support elasticity and contour care. Adding LED light therapy in RED, GREEN, and BLUE wavelengths enables comprehensive care for elasticity, soothing, and trouble-prone skin.
Ease of use was also strengthened. A one-button control system lets users easily set power, four modes, and three intensity levels with a single button, and a sensor that activates only when it touches the skin improves safety. The product is manufactured by Model Solution, a listed ultra-precision technology company that produces innovative products for global corporations.
A CELA LAB official said, "We aim to propose a new everyday skin care culture through a new type of premium beauty device that combines portability and professional performance," adding, "Starting with the Korea launch, we will sequentially enter global markets and grow into a brand leading the world beauty tech market."