Seoul Business Agency (SBA), a Seoul small and midsize business support organization, said on the 9th that at VivaTech 2026, Europe's largest startup and tech exhibition held at Paris Expo Porte de Versailles, it operated the Seoul integrated pavilion for the first time with the Seoul Artificial Intelligence (AI) Hub and laid the groundwork for Seoul startups to enter Europe.
The exhibition ran from the 17th to the 20th of last month. Twenty Seoul corporations in advanced technology fields such as AI and Robotics took part in the Seoul integrated pavilion. The participating corporations held about 300 business meetings focused on investment review, proof of concept (PoC), and technology partnerships. Among them, they achieved the result of signing six memorandums of understanding (MOUs).
A day before the exhibition opened, a networking event, "Seoul Night in Paris," was held for local investors and global media. About 70 people attended, and exchanges took place between the participating corporations and local investors. Some led to follow-up meetings during the exhibition.
The participating corporations also posted notable results. On-device AI corporation ZetickAI won the "Swisstech Choice Award," earning benefits from a Swiss market entry support program (soft-landing program), and LBSTech was selected among the top 30 corporations in "Tech for Change." Participating corporations, including MITOWN and Common Computer, signed a total of six MOUs with global corporations in areas such as AI design and agent platforms.
The experience zone set up in the Seoul integrated pavilion also drew strong interest. StudioLab's AI robot filming solution was included in a VIP tour course for major French fashion corporations, and Lilycover's AI-based customized cosmetics manufacturing platform drew attention from local visitors and media, showcasing Seoul's beauty-tech capabilities.
Kim Hyun-woo, CEO of Seoul Business Agency, said, "By unveiling the Seoul integrated pavilion at VivaTech, Europe's largest tech event, for the first time, we achieved results that jump-start the global business expansion of the participating corporations," and added, "We will support Seoul startups so they can generate diverse results on the global stage."