Nexen Tire said on the 8th that it is pushing the industry's digital transformation, including creating a tire "digital ID" in collaboration with the Global Data Service Organization (GDSO). GDSO is a global body that builds the mobility industry's data ecosystem by standardizing and digitizing tire data.
Nexen Tire, which joined GDSO in Jan. 2024, has continued developing digital standards across the tire industry through recently. Development areas included tire life cycle tracking, digital product identification, and improving data exchange efficiency across the value chain.
Nexen Tire is focusing on radio frequency identification (RFID) technology. The aim is to create a "digital ID" that manages life cycle data from production to distribution, installation, maintenance, and recycling by using a digital identification system. The goal is to enhance efficiency and transparency across the industry.
At The Tire Cologne 2026, a global tire exhibition held recently in Germany, Nexen Tire introduced this digital mobility strategy and key activity results. It also presented a roadmap to strengthen integration with connected vehicles and smart infrastructure and to implement data-driven sustainable mobility solutions.
A Nexen Tire official said, "We will actively contribute to establishing digital standards that drive transparency, efficiency, and innovation in the tire industry through our participation in GDSO."