SPOON, the digital and media subsidiary of Daehong Communications, said on the 6th that it secured the advertising rights for the new plaza zone consolidating Jamsil Station and the metropolitan transfer center and began operating out-of-home advertising.
By securing these rights, SPOON obtained a key advertising medium linking Jamsil Station and Lotte World Mall. With this, it plans to strengthen competitiveness in digital out-of-home (DOOH) advertising focused on major commercial districts in Seoul.
Jamsil Underground Plaza is a pedestrian route consolidating Jamsil Station, which has the highest number of Seoul subway users, the metropolitan transfer center, and Lotte World Mall, which attracts about 60 million visitors annually. As a leading commercial district where shopping, culture, and tourism demand concentrate, it draws many domestic and international visitors and has long dwell times.
SPOON operates multiple advertising media in a 294㎡ space, including three wall LEDs, 52 lightbox faces, and column wrappings. In the underground space of Lotte World Mall, it also created an environment where visitors can experience brand content directly.
With this contract, SPOON expanded its media portfolio across major Seoul commercial districts, including Gwanghwamun Lumi Media, Myeong-dong Lotte Department Store, Jongno NOVA electronic billboard, and Jamsil Lotte World Mall.
Yun Gyo-young, head of SPOON's DOOH division, said, "With the expansion of free-display zones for out-of-home advertising, the digital out-of-home market is also growing rapidly," adding, "We will create media landmarks that represent the city."