Stationery corporations Monami said on the 30th that it will strengthen its brand identity by releasing three new stationery products that apply the black-and-white design of its flagship "153 ballpoint pen."
The new products are three types: ▲ hardcover diary ▲ pen-holder diary ▲ pocket notebook. They emphasize brand identity by applying the black-and-white design inspired by the flagship "153 ballpoint pen."
Monami has expanded the black-and-white design beyond stationery and desk items such as the "153 Black & White" series and pen pouches to fashion products through collaborations with Vans and O'Neill.
The "hardcover diary" is an undated, perpetual product that can be used for various purposes such as schedule management and scrapbooking. The "pen-holder diary" adopts an integrated structure that stores both the diary and writing instruments together, enhancing portability and convenience.
The "pocket notebook" is sized to fit in a pocket or small pouch, improving portability. It uses paper that reduces smearing and bleed-through when using ballpoint pens, mechanical pencils, and oil-based pens, improving writing convenience.
The new products are available for purchase through Monami's Naver Brand Store, the Monami Store, and nationwide online and offline sales channels. The hardcover diary and pocket notebook will be released on the 6th of next month, and the pen-holder diary will be released at the end of next month.
A Monami product planning official said, "We are focusing on strengthening the product lineup with the black-and-white design that symbolizes the brand so that consumers can naturally experience the Monami sensibility in daily life," and added, "We plan to continue introducing products that can be used across everyday life—from stationery to small desktop electronic devices such as desk vacuums and stopwatches—to broaden our points of contact with consumers."