Polestar has surpassed 10,000 cumulative sales in Korea five years after entering the market.
Polestar Korea said on the 29th that, based on the Korea Automobile Importers & Distributors Association (KAIDA), cumulative sales through May this year totaled 10,184 units.
Polestar has released only two models in Korea: the Polestar 2 and Polestar 4. Cumulative sales of the Polestar 2 and 4 were tallied at 5,206 and 4,978 units, respectively.
The Polestar 2 is the first model Polestar launched in Korea. In its first year, 2022, it sold 2,794 units, helping the Polestar brand gain a foothold in the domestic market.
The Polestar 4 is seen as a model that cemented the brand's position in the premium electric vehicle market priced above 60 million won. It sold 2,611 units in its first year, last year, and 1,977 units through May this year.
Individual customers accounted for 77% of all buyers, and by region, demand in the greater Seoul area made up more than half, with Gyeonggi Province (36%) and Seoul (17%).
Polestar Korea is upgrading services to broaden the brand's base in the country. It has carried out 22 over-the-air (OTA) updates to date, and real-time maintenance reservations are available through a dedicated integrated app.
Chief Executive Ham Jong-seong of Polestar Korea said, "Reaching 10,000 units means Polestar's design and ownership experience have been recognized for their value in Korea's premium EV market."
Polestar Korea plans to expand its lineup. Next month it will launch the Polestar 3, a large electric sport-utility vehicle (SUV), and in the second half it will launch the Polestar 5, a four-door performance GT car.