Genesis, Hyundai Motor's premium brand that is emphasizing "luxury high performance," unveiled the "Magma GT Concept" and the "GMR-001 hypercar," which competed in a motorsports race, in Asia for the first time. It plans to actively apply the capabilities built in motorsports to mass-produced cars.
On the 26th, Genesis introduced the Magma GT Concept at a press conference for the "2026 Busan Mobility Show" at the Busan Exhibition & Convention Center (BEXCO). First revealed last November at Circuit Paul Ricard in Le Castellet, France, the car is a model that realizes both performance and emotional value based on Genesis' design philosophy of "athletic elegance."
Last year, on the 10th anniversary of the brand's launch, Genesis presented "luxury high performance" as the direction for the next decade. President Luc Donckerwolke said, "Genesis did not rest on the achievements of the past 10 years and took on the new realm of endurance racing," and added, "From here, the future of Genesis will move toward a perfect balance of luxury and high performance."
The Magma GT Concept reinterprets elements of a grand tourer (GT) race car. It features a low front end, wide fenders (outer panels that cover the wheels), and the dynamic proportions of a midship layout (with the engine located between the driver's seat and the rear axle). The rear of the body narrows toward the back like a ship's stern in a "boat tail" shape.
Inside, the driver and passenger seats are configured independently. Designed around the driver, it harmoniously delivers analog and digital information. Inspired by the precision mechanical watches used in motorsports, the analog instrument cluster maximizes immersion through finely engineered physical controls. Digital information is conveyed in a restrained way to deliver intuitive data.
On this day, Genesis also presented a full-scale design of the "GMR-001 hypercar," which competed in the world's most prestigious endurance race, the "24 Hours of Le Mans," on the 13th–14th (local time). The 24 Hours of Le Mans is the only symbolic race held over 24 hours among the eight annual rounds of the Fédération Internationale de l'Automobile (FIA) World Endurance Championship (WEC).
The displayed model is a Le Mans–dedicated design of the first model unveiled in April last year. A Taegeukgi was attached to the front of the vehicle, and the Korean word "Magma" was inscribed in several places.
The color shifts visually express explosive energy and a rising sense of speed as the bright orange on the front transitions to red toward the rear. Based on Genesis' signature two-line design extending from the front to the sides, it completes an aerodynamic structure and volume so that Genesis' unique identity is recognizable from every angle.
At this Busan Mobility Show, Genesis is sharing not only the intensity and dynamism of motorsports but also the narrative that the capabilities built through motorsports ultimately carry over to mass-produced cars. In addition to the Magma GT Concept and the GMR-001 hypercar, it is exhibiting six vehicles in total, including ▲GV60 Magma ▲electrified GV70 ▲electrified G80 ▲GV80 Black Coupe.
Executive Vice President Lee Si-hyuk, head of the Genesis Business Division, said, "Korea is the root of Genesis and the most important foundation that has preserved the brand's essence and identity," and added, "We will provide differentiated experiences to domestic customers and raise brand value through our challenge in endurance racing."