BMW unveiled in Korea for the first time the Nero Lusso Edition, a global 135-unit limited edition of its flagship 7 Series sedan. It features edition-only paint and specifications that emphasize a more intense impression and luxury. In addition, BMW revealed its intention to invest in the Korean market by setting up, for the first time in the world and in Korea, a customer-specialized service space for MINI's high-performance brand JCW.
On the 26th at the Busan Exhibition & Convention Center (BEXCO), BMW Korea unveiled a total of 13 vehicles at the 2026 Busan Mobility Show, including BMW, MINI, and the BMW Motorrad motorcycle lineup. BMW Korea has participated in the Busan Mobility Show for 11 consecutive years.
Among them, the model that drew the most attention was the BMW 7 Series Nero Lusso Edition, unveiled in Korea for the first time that day. Only 135 units will be sold worldwide, with 29 allocated to Korea. Buyers can choose between the gasoline 740i xDrive (381 horsepower) and the diesel 740d xDrive (299 horsepower).
Nero Lusso is Italian for "black luxury." Matching the name, the body wears the edition-only Nero Fuoco Metallic paint. It adds a subtle flame-like, mysterious hue to a deep, intense black long regarded as a symbol of luxury and authority, creating what the company said is a distinctive atmosphere.
On the sides, a Space Silver coachline and C-pillar (the rearmost pillar) signature lettering underscore its exclusivity. It also comes with 21-inch wheels in an edition-specific color.
Inside, Oak Mirror Gray high-gloss interior trim is applied. In addition to edition-only leather seats, signature lettering is engraved on the center fascia. It is also equipped with automatic doors that can close the front and rear doors, a massage function, and a heated center armrest.
BMW Korea is also displaying the New BMW iX3, a next-generation premium all-electric sport-utility vehicle (SUV) that officially launches on July 6. MINI unveiled four models including the All-electric MINI JCW Aceman, while BMW Motorrad showcased the high-performance supersport motorcycle BMW M 1000 RR.
In particular, MINI said that in July, the MINI JCW Garage will open in the Korean market for the first time in the world. The MINI JCW Garage, a customer-specialized service space for the high-performance JCW brand, provides a customized space and services exclusively for JCW customers.
Han Sang-yun, president and CEO of BMW Korea, said, "We decided to participate in this year's Busan Mobility Show despite the challenging market environment to repay customers in the Busan and South Gyeongsang regions who have long supported BMW Group with an even richer brand experience," and added, "We will continue to grow with Korea, building on close partnerships with Korean partners and active investment, and will keep up our sincere efforts."