Daedong Mobility Co. said on the 23rd it will launch the 2027 five-seat golf cart GA310 HVAC, a new product equipped with heating and cooling.
The new model was developed with heating and cooling equipment applied from the vehicle production stage. It was designed to allow comfortable travel regardless of seasonal and weather changes. It delivers strong cooling air while reducing operating noise to 65 dB or lower. A sensor that detects whether a passenger is on board automatically controls power when there is no user.
Driving performance was also reinforced. By applying an electric power steering assist system, it reduced the driving burden compared with the existing mechanical method and improved visibility and durability. Grip and braking performance were also improved.
Convenience features also come standard. It is equipped with storage space, USB charging ports for the rear seats, and four seat-specific fans.
The new model is a strategic product to respond to growing demand for premium golf carts. Korea's golf cart market, affected by declining demand after COVID-19 and longer vehicle replacement cycles, has annual new car sales stuck at about 3,100 units. However, as golf courses move to differentiate customer service, interest in high-end models is rising.
Daedong Mobility Co. plans to use the new model to expand its market share. To that end, it is reorganizing its nationwide distribution network into a system of five dealerships and three master distributors and filling sales gaps. Ahead of the official launch, it has been operating test-drive vehicles at major golf courses nationwide since May and is also taking preorders.
It also plans to strengthen links between golf carts and its existing products such as electric scooters, tractors, and Autonomous Driving transport robots. The company intends to expand its business as a "golf course mobility solutions corporations" that covers movement, transport, and management within golf courses.
Park Gyeong-jun, head of the M Business Division at Daedong Mobility Co., said, "As golf courses in Korea seek both differentiated customer experiences and operational efficiency, the golf cart market is also reaching a new turning point," and added, "Daedong Mobility Co. will lead the golf course mobility market based on capabilities that encompass not only product competitiveness but also service, distribution, and operational solutions."